Soft

by RupertThomson (Author)

• Used

  Special Edition
  1999

  $3.43

  Jimmy Lyle may have taken things too far with his advertising campaign for a new soft drink. When the drink hits the streets Jimmy discovers there is nothing soft about the soft drinks industry as things start to turn nasty. This is a signed collectors edition.

• Used

  Paperback
  1998

  $12.45

  The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder

• Used

  Hardcover
  1998

  $3.42

  American sales supremo, Raleigh Connor, is masterminding the launch of Kwench!, a life-enhancing drink. Barker Dodds is hounded out of Plymouth by a family who suspect him of murder. And Glade Spencer works as a waitress in a Soho restaurant. What does she have in common with Connor and Dodds?