YouTube: Online Video and Participatory Culture, 2nd Edition: 4 (Digital Media and Society)

by Jean Burgess (Author), Joshua Green (Author)

New
Paperback
2014
$21.15

YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube s relation to wider transformations in culture, society and the economy that made the first edition so valuable. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural production and consumption . Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.

Synopsis

YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube s relation to wider transformations in culture, society and the economy that made the first edition so valuable. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural production and consumption . Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.

$21.15

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More Information

Format: Paperback
Pages: 180
Edition: 2
Publisher: Polity
Published: 07 Nov 2014
ISBN 10: 0745660193
ISBN 13: 9780745660196

Media Reviews

A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly unstable object of study.
Sonia Livingstone, London School of Economics and Political Science

YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind.
Zizi Papacharissi, University of Illinois at Chicago

Author Bio

JEAN BURGESS is a Senior Research Fellow in the Creative Industries Faculty and Deputy Director at the ARC Centre of Excellence for Creative Industries & Innovation at the Queensland University of Technology. JOSHUA GREEN works at Undercurrent, a digital strategy firm in New York City, where he is a Research Specialist. He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.