Screen Culture: A Global History (New Directions in Media History)

by RichardButsch (Author)

• New

  Paperback
  2019

  $23.56

  In this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally - from film and television to digital media - as they have evolved through the 20th and 21st centuries.
  
  Drawing on an enormous trove of research on the US, Britain, France, Egypt, West Africa, India, China and other nations, Butsch tells the stories of how media has developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures.
  
  Deeply engaging, Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light as well as being suitable for students and interested general readers.