by ZygmuntBauman (Author)
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.
Format: Hardcover
Pages: 168
Edition: 1
Publisher: Polity Press
Published: 04 Apr 2007
ISBN 10: 0745639798
ISBN 13: 9780745639796
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