From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

by EvanMorris (Author)

• New

  Paperback
  2004

  $16.52

  A history of 150 recognized brand names, written by the creator of the award-winning Word Detective Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.