The New Market Leaders: Who's Winning and How in the Battle for Customers

by Fred Wiersema (Author)

• Used

  Paperback
  2002

  $11.55

• Used

  Hardcover
  2001

  $4.31

  Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.

• New

  Paperback
  2002

  $18.69

  From the coauthor of the #1 bestseller The Discipline of Market Leaders comes a revelatory, in-depth look at what truly sets apart the winners in the new economy, along with the practical strategies that lead to success.