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Unleashing the Ideavirus

Unleashing the Ideavirus

by SethGodin (Author)

  • Used

    Paperback 2002

    $3.28
Synopsis

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

$3.28

Save:$9.37 (74%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 224
 Edition: New
 Publisher: Simon & Schuster Ltd
Published: 02 Jan 2002
ISBN 10: 074322065X
ISBN 13: 9780743220651

Author Bio
Seth Godin is Vice President, Direct Marketing, for Yahoo! He founded the phenomenally successful online marketing company Yoyodyne before selling it to Yahoo in 1998.