by SethGodin (Author)
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Format: Paperback
Pages: 224
Edition: New
Publisher: Simon & Schuster Ltd
Published: 02 Jan 2002
ISBN 10: 074322065X
ISBN 13: 9780743220651