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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton.

Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton.

by RobertI.Sutton (Author)

$3.28

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More Information

Format: Hardcover
 Pages: 232
 Edition: Fifth
 Publisher: The Free Press
Published: 26 Nov 2001
ISBN 10: 0743212126
ISBN 13: 9780743212120

Media Reviews
Gary Hamel author of Leading the Revolution and chairman of Strategos Weird Ideas That Work starts with a very smart analysis of why so many leaders say they want innovation, but unwittingly perpetuate the very prejudices and dogmas that strangle breakout thinking and radical doing. Sutton offers first-class advice on how to build a company where innovation is a way of life. If you ignore the essential practices advocated in this lively and well-researched book, you'll do so at your peril.
John Seely Brown co-author of The Social Life of Information and director of Xerox PARC from 1990 to 2000 This is a delightful and evocative book. After reading it the only thing that will look really weird is much of current management theory and existing human resource management practices.
Christopher E. Bangle director of design at BMW Group Weird Ideas That Work embraces the counterintuitive secrets that successful designers use at BMW and elsewhere, and Bob Sutton brings them to life in a way that anyone who manages innovation can use.