by Margo Berman (Author)
Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.
Format: Paperback
Pages: 250
Publisher: Rowman & Littlefield Publishers
Published: 11 Sep 2006
ISBN 10: 0742541371
ISBN 13: 9780742541375