Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

by Ylva French (Author)

Synopsis

This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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Quantity

1 in stock

More Information

Format: Paperback
Pages: 304
Edition: New Ed
Publisher: AltaMira Press
Published: 09 Mar 2000

ISBN 10: 0742504077
ISBN 13: 9780742504073