Social Media: Usage and Impact

by John Allen Hendricks (Series Editor), Hana S. Noor Al-Deen (Editor)

New
Paperback
2012
$51.84

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

Synopsis

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

$51.84

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 328
Edition: Reprint
Publisher: Lexington Books
Published: 19 Nov 2012
ISBN 10: 0739180096
ISBN 13: 9780739180099

Media Reviews

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically. -- Joan Van Tassel, National University
This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain. -- Gary Copeland, University of Alabama
A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media. -- Everette E. Dennis, Northwestern University in Qatar
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces. . . . Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media. * Journal of Media Ethics *

Author Bio

Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is chair of the Department of Mass Communications at Stephen F. Austin State University and holds the rank of professor. He is editor of The Twenty-First-Century Media Industry and Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House as well as three other books