by JohnHendricks (Author)
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Format: Paperback
Pages: 312
Publisher: Lexington Books
Published: 15 Jul 2011
ISBN 10: 0739140043
ISBN 13: 9780739140048