The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

by JohnHendricks (Author)

Synopsis

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

$54.13

Quantity

7 in stock

More Information

Format: Paperback
Pages: 312
Publisher: Lexington Books
Published: 15 Jul 2011

ISBN 10: 0739140043
ISBN 13: 9780739140048