The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

by JohnHendricks (Author)

• New

  Hardcover
  2010

  $124.22

  The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.