The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy

by Ann Rockley (Author)

  • Used

    Paperback 2002

    $3.44
Synopsis

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

$3.44

Save:$37.68 (92%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 592
 Edition: 1
 Publisher: New Riders
Published: 17 Oct 2002
ISBN 10: 0735713065
ISBN 13: 9780735713062
Book Overview:

Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency, and cross-enterprise management. Hosted by the Rockley Group, this web site will show a unified content strategy in action through posting of the examples described in the book. Additional resources such as related White papers and vendor information will be included.


Author Bio

Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.