by ShariThurow (Author)
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Format: Paperback
Pages: 320
Edition: 1
Publisher: New Riders Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about searchability later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. www.masteringsearchenginevisibility.com
Published: 30 Dec 2002
ISBN 10: 0735712565
ISBN 13: 9780735712560
Book Overview:
Shari Thurow is a sought-after speaker and trainer on the topics of search engine-friendly web site design, web copywriting, and link development. A popular speaker at Search Engine Strategies, web site design, and online marketing conferences worldwide, Shari's sessions are very popular and four-star rated.
Shari Thurow is the webmaster and marketing director for GrantasticDesigns.com. She has been designing and promoting web sites since 1995, and she is outsourced to many firms throughout the United States. She has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries.
Shari has designed and successfully marketed web sites for businesses in fields such as medicine, finance, science, biotechnology, software, computers, online stores, e-commerce, real estate, manufacturing, art and design, marketing, insurance, employment, education, and law. Shari is also the founder of the I-Design Discussion List, which discusses all aspects of effective web design, including look and feel, navigation, ease of use, database management, and download speed.
Shari has been featured in many publications, including PC World, Crain's Chicago Business, Inc., MacWorld, and ComputerUser.com. She has also received numerous design awards and content awards, including top web site honors from Lycos, Business 2.0, and Computer User Magazine.
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