Designing with Web Standards

Designing with Web Standards

by JeffreyZeldman (Author)


Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has updated his classic, industry-shaking guidebook. This new edition--now in full color--covers improvements in best practices and advances in the world of browsers since the first edition introduced the world to standards-based design. Written in the same engaging and witty style, making even the most complex information easy to digest, it remains an essential guide to creating sites that load faster, reach more users, and cost less to design and maintain. Readers will learn from Jeffrey's insights as he demonstrates how web standards are driving search engine friendliness ("findability") and the Web 2.0 applications that have reinvigorated the medium and the online marketplace. Readers will discover new techniques to make CSS layouts work better across multiple browsers and ways to make web content more accessible. Designing with Web Standards is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.


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More Information

Format: Paperback
Pages: 456
Edition: 1
Publisher: New Riders
Published: 14 May 2003

ISBN 10: 0735712018
ISBN 13: 9780735712010
Book Overview: You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again. You can get off the merry-go-round. It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility. Isn't it high time you started designing with web standards? Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods. Jeffrey teaches you to:*Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets) *Deliver superb design and sophisticated functionality without worrying about browser incompatibilities *Set up your site to work as well five years from now as it does today *Redesign in hours instead of days or weeks *Welcome new visitors and make your content more visible to search engines *Stay on the right side of accessibility laws and guidelines *Support wireless and PDA users without the hassle and expense of multiple versions *Improve user experience with faster load times and fewer compatibility headaches *Separate presentation from structure and behavior, facilitating advanced publishing workflows

Author Bio

Jeffrey Zeldman?s personal web site ( has welcomed more than 16 million visitors and is read daily by thousands in the web design and development industry. In 1998, Zeldman co-founded The Web Standards Project (, a grassroots coalition of web designers and developers that helped end the Browser Wars by persuading Microsoft and Netscape to support the same technologies in their browsers.