by Muckian (Author)
A savvy one-stop guide to the essentials of marketing in our increasingly entrepreneurial society. Packed with tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.
Format: Paperback
Pages: 352
Edition: 1
Publisher: Prentice Hall
Published: 26 Jun 2001
ISBN 10: 0735202079
ISBN 13: 9780735202078