Media Relations in Property

by KimTassoBADipMFCIMMCIJMBA (Author), Graham Norwood (Author)

• New

  Paperback
  2006

  $38.04

  Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify `the black art of PR'. Some of the topics covered include:

  • the strategic aims and benefits of good media relations
  • promoting good media relations practice throughout your organization
  • an overview of property opportunities across the UK media
  • understanding journalists and what they want
  • do's and don'ts of working with the media
  • developing a media relations plan
  • the costs of media relations programmes.

  Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.