Marketing for Construction Firms

by InstitutionofCivilEngineers (Author), SteveHoness (Author)

• Used

  Paperback
  1997

  $6.73

  This book appreciates that not all the options it presents are appropriate and/or affordable to everybody, but it focuses the organisation to identify market sectors and provides, in a short and accessible form, the most important concepts of marketing, and offers suggestions as to how they can be used to benefit you and your company