Business As Unusual: The Journey of Anita Roddick and the Body Shop

Business As Unusual: The Journey of Anita Roddick and the Body Shop

by Anita Roddick (Author)

Synopsis

In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed. Anita Roddick This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium. Ranging from personal issues - such as self-esteem - to wider political issues like the human rights abuses associated with globalization, Roddick offers her own vision for dealing with the demands of ethical business.

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More Information

Format: Hardcover
Pages: 304
Edition: First Edition 4th Impression
Publisher: Thorsons
Published: 18 Sep 2000

ISBN 10: 0722539878
ISBN 13: 9780722539873

Media Reviews
Most CEOs aren't fit to lick peppermint lotion off Anita's feet. The Observer
Author Bio
Anita Roddick has many guises; successful business woman, outspoken political activist, worldwide traveller, grandmother -- she has created a company with attitude which is known around the world for both its products and its principles.