The Shorter MBA

by Barrie Pearson (Editor), Barrie Pearson (Editor), Neil Thomas (Editor)

• Used

  Hardcover
  1991

  $3.28

  As more colleges and universities are offering MBA courses, Masters in Business Administration, it is seen as a covetable qualification. However it requires a year of intense study. This book makes the skills taught on MBA courses more readily available to a wider readership. Written by a team of experts, this comprehensive volume covers personal management skills and motivation, understanding finance, project management, human resource management, marketing, strategy, business plans and acquisitions.
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  Used

  Paperback
  1997

  $3.28

  A course for managers who don't have time to go back to college which concentrates on all the key areas of running a business. Areas covered include marketing strategy, business development, turning around a loss-making business, selling and negotiating, human resource management and finance.