by Barrie Gunter (Author)
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
Format: Hardcover
Pages: 212
Publisher: Manchester University Press
Published: 01 Nov 2015
ISBN 10: 0719097878
ISBN 13: 9780719097874