Kids and branding in a digital world

Kids and branding in a digital world

by Barrie Gunter (Author)

Synopsis

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

$81.66

Quantity

20 in stock

More Information

Format: Hardcover
Pages: 212
Publisher: Manchester University Press
Published: 01 Nov 2015

ISBN 10: 0719097878
ISBN 13: 9780719097874