The Marketing of Political Parties: Political Marketing at the 2005 General Election

The Marketing of Political Parties: Political Marketing at the 2005 General Election

by Darren G . Lilleker (Editor), RichardScullion (Editor), NigelA.Jackson (Editor)

Synopsis

The book discusses, employing the findings from empirical research, the role of political marketing within the UK General Election of 2005. -- .

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More Information

Format: Paperback
Pages: 256
Edition: illustrated edition
Publisher: Manchester University Press
Published: 30 Nov 2006

ISBN 10: 0719073014
ISBN 13: 9780719073014