Political Marketing: A Comparative Perspective

by Darren G . Lilleker (Editor), JenniferLees-Marshment (Editor)

New
Paperback
2005
$22.65

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

Synopsis

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

$22.65

Quantity

10 in stock

More Information

Format: Paperback
Pages: 256
Edition: illustrated edition
Publisher: Manchester University Press
Published: 26 May 2005
ISBN 10: 0719068711
ISBN 13: 9780719068713