Political Marketing: A Comparative Perspective

by Darren G . Lilleker (Editor), JenniferLees-Marshment (Editor)

• Used

  Paperback
  2005

  $4.32

  The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

• New

  Paperback
  2005

  $21.80

  The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .