Purple Cow: Transform Your Business by Being Remarkable

by SethGodin (Author)

• Used

  Hardcover
  2004

  $4.92

  Full of the latest, coolest marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference at their company by helping create products and services that are worth marketing in the first place.

• New

  Paperback
  2005

  $12.22

  You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.