Putting IT Across: The Art of Communicating, Persuading And Presenting

Putting IT Across: The Art of Communicating, Persuading And Presenting

by Angela Heylin (Author)

Synopsis

This guide gives advice on honing the skills of communicating, persuad ing and presenting, explaining just how to be seen to be good at one's job. The areas covered are: "Little things about you and your organization", covering such matters as job interview, dress, physical appearance, manners and conducting restaurant meetings; "Communication in theory" is concerned with effective listening, harnessing prejudice, engaging the emotions and making things memorable; "Communication in practice" deals with handling business relationships at all levels; and "Sales promotion and selling" gives an insider's view of the lessons to be learnt from the advertising professional, which can help improve his own or his own organization's impact.

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More Information

Format: Paperback
Pages: 192
Edition: New ed of "Putting it Across"
Publisher: Michael Joseph
Published: 18 Oct 1993

ISBN 10: 0718137671
ISBN 13: 9780718137670