Putting it Across

by Angela Heylin (Author)

• Used

  Hardcover
  1991

  $3.44

• Used

  Paperback
  1993

  $3.44

  This guide gives advice on honing the skills of communicating, persuad ing and presenting, explaining just how to be seen to be good at one's job. The areas covered are: Little things about you and your organization , covering such matters as job interview, dress, physical appearance, manners and conducting restaurant meetings; Communication in theory is concerned with effective listening, harnessing prejudice, engaging the emotions and making things memorable; Communication in practice deals with handling business relationships at all levels; and Sales promotion and selling gives an insider's view of the lessons to be learnt from the advertising professional, which can help improve his own or his own organization's impact.