by Margaret Linehan (Author), ThereseCadogan (Author)
The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions. Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.
Format: Paperback
Pages: 154
Publisher: Gill & Macmillan Ltd
Published: 01 Jan 2003
ISBN 10: 0717134903
ISBN 13: 9780717134908