Make That Grade Marketing: Revision

by Margaret Linehan (Author), ThereseCadogan (Author)

• Used

  Paperback
  2003

  $39.97

  The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions. Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.