Make That Grade Marketing: Revision

Make That Grade Marketing: Revision

by Margaret Linehan (Author), ThereseCadogan (Author)

Synopsis

The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions. Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute.

$39.83

Quantity

1 in stock

More Information

Format: Paperback
Pages: 154
Publisher: Gill & Macmillan Ltd
Published: 01 Jan 2003

ISBN 10: 0717134903
ISBN 13: 9780717134908

Author Bio
Dr Margaret Linehan BBS, MBS, PhD lectures at Cork Institute of Technology. Therese Cadogan BA, HDip, Dip in PR, COFMRD lectures at Cork College of Commerce and Cork Institute of Technology.