How to Design Trademarks and Logos

by Michael Rowe (Author), Michael Row (Author), Michael Rowe (Author), John Murphy (Author)

• Used

  Paperback
  1988

  $3.24

  An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.