by Michael Rowe (Author), Michael Row (Author), John Murphy (Author), Michael Rowe (Author)
An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.
Format: Paperback
Pages: 144
Edition: 1st Edition.
Publisher: Phaidon Press Ltd
Published: 12 May 1988
ISBN 10: 0714825573
ISBN 13: 9780714825571