by Adrian Smith (Editor), Dilwyn Porter (Editor)
The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.
Format: Paperback
Pages: 216
Publisher: Routledge
Published: 29 Sep 2000
ISBN 10: 071468127X
ISBN 13: 9780714681276