by Boria Majumdar (Editor), JAMangan (Editor), JonGarland (Editor), Mike Rowe (Editor), Dominic Malcolm (Editor)
Covering a range of issues which players, fans and administrators will have to confront, this study looks at the impact of global marketing industries, shareholding and the financial powers of mass media.
Format: Paperback
Pages: 256
Edition: 1
Publisher: Routledge
Published: 29 Apr 2000
ISBN 10: 0714681172
ISBN 13: 9780714681177