by JonGarland (Editor), Dominic Malcolm (Editor), Mike Rowe (Editor)
Covering a range of issues which players, fans and administrators will have to confront, this study looks at the impact of global marketing industries, shareholding and the financial powers of mass media.
Format: Hardcover
Pages: 256
Edition: 1
Publisher: Routledge
Published: 29 Apr 2000
ISBN 10: 0714650684
ISBN 13: 9780714650685