The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

by James Maxmin (Author), Shoshana Zuboff (Author)

Synopsis

A blend of business vision, history, social psychology and economics, this text argues that people have changed more than the corporations upon which their well-being depends. In the chasm that separates the new individuals from the old organizations is the opportunity to forge a capitalism suited to contemporary life. The book develops the principles of a third force - an enterprise logic called "distributed capitalism". With new markets and new technologies, this creates conditions for the next phase of economic growth in which the individual end consumer is recognized as the source of all value, all cash flow, and all wealth.

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More Information

Format: Hardcover
Pages: 480
Edition: First British Edition
Publisher: Allen Lane
Published: 24 Apr 2003

ISBN 10: 0713993200
ISBN 13: 9780713993202

Author Bio
Shoshana Zuboff is Professor of Business Administration at Harvard University, and the author of the celebrated bestseller, IN THE AGE OF THE SMART MACHINE. James Maxmin has been the CEO of major international businesses including Volvo UK, Thorn EMI PLC and Laura Ashley PLC. He is founder of the investment company Global Brand Development and is currently Advisory Director to Mast Global.