The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

by James Maxmin (Author), Shoshana Zuboff (Author)

• Used

  Hardcover
  2003

  $4.51

  A blend of business vision, history, social psychology and economics, this text argues that people have changed more than the corporations upon which their well-being depends. In the chasm that separates the new individuals from the old organizations is the opportunity to forge a capitalism suited to contemporary life. The book develops the principles of a third force - an enterprise logic called distributed capitalism . With new markets and new technologies, this creates conditions for the next phase of economic growth in which the individual end consumer is recognized as the source of all value, all cash flow, and all wealth.

• Used

  Paperback
  2004

  $3.41

  Business is broken and can't be fixed because today's 'managerial' capitalism has grown hopelessly out of touch with the people it should be serving. This fascinating book explores this chasm between people and the corporations. On one side are companies stuck in a century-old business model. On the other is a new society of individuals no longer content to bend to the old adversarial rules of commerce. Instead, they seek relationships of advocacy and trust that provide support for their complex lives. Unlocking the frustrated needs of today's individuals can unleash the next great wave of wealth creation. This will require radically new approaches to commerce and capitalism. The Support Economy provides a profound new framework for these innovations. It is an urgent call to action for consumers, entrepreneurs, investors, corporate visionaries, mavericks, public officials, and every citizen who cares about the future.