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Smoke and Mirrors: How to Bend Facts and Figures to Your Advantage

Smoke and Mirrors: How to Bend Facts and Figures to Your Advantage

by NicholasStrange (Author)

  • Used

    Paperback 2007

    $13.80
Synopsis

Smoke and Mirrors takes a comprehensive and entertaining look at how charts, graphs and diagrams can be used to massage a message in business, research or government without fibbing outright. Using real examples from British and American newspapers, magazines, broadcasters and government ministries, it describes, explains and evaluates 57 different techniques of presenting information in a way that supports your angle. Each technique is given a PDQ (potential deceit quotient) as well as an STD (sore thumb discount). Droll and informative, Smoke and Mirrors is a perfect companion for: * anyone who produces charts and graphs at work * anyone who has them thrust upon them * anyone wanting to read between the lines The company report may never look the same again...'a provocative read for managers and spin-doctors alike...entertaining.' Management Today

$13.80

Save:$2.67 (16%)

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2 in stock

More Information

Format: Paperback
 Pages: 208
 Publisher: A & C Black Publishers Ltd
Published: 29 Jan 2007
ISBN 10: 0713679247
ISBN 13: 9780713679243
Book Overview: Innovative and entertaining. Ideal for deciphering company reports and the financial pages. Smoke and Mirrors is a provoking and entertaining read for managers, students, and spindoctors alike.

Media Reviews
'a provocative read for managers and spin-doctors alike...entertaining.' Management Today 'an interesting and informative read.' Publishing News 'The author's style and sense of humour makes the book easy to read and everyone having to deal with data and presentation will get something from it. You will never look at the TV or newspapers in the same light again!' Professional Manager (May 2007) 'A provocative read for managers ad spin doctors alike, spilling the beans on how to use charts and graphs to persuade, impress or confuse. Entertaining.' MT (March 2007)
Author Bio
Nicholas Strange is an independent management consultant. A graduate of the LSE and INSEAD in Fontainebleau, he began his career at McKinsey before becoming director of Ingersoll Engineers, with an international responsibility for graphics and other consultant training.