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Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp (Author)

  • Used

    Paperback 2007

    $3.25
Synopsis

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)

$3.25

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More Information

Format: Paperback
 Pages: 246
 Publisher: A & C Black Publishers Ltd
Published: 30 Apr 2007
ISBN 10: 0713678496
ISBN 13: 9780713678499
Book Overview: Practical, engaging and wry, this book has a wide potential readership. Taps into huge and sustained interest in the use and abuse of language. Competition: Few - if any - books about good writing are enjoyable to read. The bulk of those available consist of letter templates that the user adjusts to fit his or her situation. Examples are listed below. The few books that don't follow the letter-template route tend to focus on just one area, whether it be business proposals or sales pitches. Unlike the competition, this book offers a manifesto for better and more effective writing that the reader can use in all areas of his or her life.

Media Reviews
'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about - and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today, The Guardian) '...very persuasive. I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore (in Market Leader) 'Lindsay Camp is a dangerous man, and this is a dangerous book. Behind that charming exterior lies the revolutionary thought that words can change people, organisations and the world. Whatever next? I know, he persuaded me, but...' John Simmons (author, We, Me, Them & It: How to Write Powerfully for Business) 'I would have described this book as educational, entertaining, compelling and persuasive but, having read it, I'd say it will liberate and transform your communication skills.' Ben Casey (University of Central Lancashire) 'This book applies to anyone who needs to write persuasively, be it in a speculative business letter, an advert, or a CV, but wants more than a set of templates. Camp coaches entertainingly through pitfalls and tips.' Publishing News (March 2007)
Author Bio
Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also-uniquely-been nominated twice in one year for the silver award in this category.