by RebeccaWeissbort (Author)
The Personal Trainer's Handbook is a one-stop practical reference guide to the day-to-day running of a personal training business, covering: essential business skills - how to target your market, insurance, finances, marketing personal development - fitness and safety, looking after yourself, managing the work/life balance how to deal with clients - managing the first meeting, creating the right programme, typical client groups, considerations for special client groups such as diabetics, pregnant women and so on reference material - sample forms that the reader can use, useful websites, professional bodies.
Format: Paperback
Pages: 160
Publisher: A & C Black Publishers Ltd
Published: 01 Apr 2006
ISBN 10: 0713675578
ISBN 13: 9780713675573
Book Overview: The only title on this subject specific to the UK market. Covers areas of the profession in which individuals often have no experience - business, marketing and finance skills. Will appeal to the core 'fitness professional' market. Large market for this book: the top ten UK gym chains employ around 7,000 personal trainers; there are at least as many independent personal trainers not associated with a specific gym; and small independent gyms, leisure centres and so on also employ a substantial number of personal trainers. Suitable as an introductory guide for new trainers and a reference manual for established trainers.