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Making an Impact Online: Creating a Website That Really Works Without Breaking the Bank (Business on a Shoestring)

Making an Impact Online: Creating a Website That Really Works Without Breaking the Bank (Business on a Shoestring)

by Antoin O Lachtnain (Author)

  • New

    Paperback 2007

    $9.52
Synopsis

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This book shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting 'a great little package' The Bookseller

$9.52

Save:$1.68 (15%)

Quantity

Temporarily out of stock

More Information

Format: Paperback
 Pages: 208
 Publisher: A & C Black Publishers Ltd
Published: 30 Sep 2007
ISBN 10: 0713675454
ISBN 13: 9780713675450
Book Overview: Practical, useful and affordable Little up-to-date competition Top-quality content from small business experts The Federation of Small Businesses estimates that over 500,000 people start up their own business every year. Small businesses are big business!

Media Reviews
'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.' Professional Manager (March 2008)
Author Bio
Antoin O Lachtnain has worked with some of the world's largest telecomms equipment suppliers. He regularly speaks at conferences and seminars and was recognised as a 'Global Leader for Tomorrow' by the World Economic Forum 2000 in Davos.