by Various (Author), RichardReed (Foreword), A & C Black (Author)
Full of essential advice - and completely updated for this second edition - The Good Small Business Guide features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it (and lived to tell the tale), an information directory covering more than 30 topics, and a quiz for all budding entrepreneurs. The Good Small Business Guide offers help on all aspects of starting and running a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, growing your business, and managing yourself and others. New material includes advice on running a family business, franchising, and diversifying.
Format: Paperback
Pages: 576
Edition: 2
Publisher: A & C Black Publishers Ltd
Published: 02 Jan 2006
ISBN 10: 0713675012
ISBN 13: 9780713675016
Book Overview: Introduction written by Richard Reed, of 'innocent' smoothies company. First edition is grade A core stock at Waterstones Adopted by at least 3 universities as part of small business modules Free access for purchasers to new material and updates at ultimatebusinessresource.com