by PennyHaywood (Author)
A step-by-step guide to promoting your own business and products. It is aimed at small businesses in an attempt to show that PR is not expensive and can be highly effective. Various techniques are described and there is a chart for determining which is the right one for a particular business.
Format: Paperback
Pages: 192
Publisher: Batsford Ltd
Published: 30 Apr 1998
ISBN 10: 0713483695
ISBN 13: 9780713483697