The Art of the Long View: Scenario Planning - Protecting Your Company Against an Uncertain Future

by PeterSchwartz (Author)

• Used

  Hardcover
  1992

  $11.53

  How can people, businesses and institutions plan for the future? To act with confidence, one must be willing to look ahead and consider uncertainties. This book shows managers how to use scenario planning to be prepared for all possible future events that might affect their company. The author carried out scenario exercises with such companies and institutions as The White House, Volvo, Nissan and the International Stock Exchange. There are several case-studies of top companies who use scenario planning, such as Shell.