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The Next Big Idea: The Big Ideas for Business in the 21st Century

The Next Big Idea: The Big Ideas for Business in the 21st Century

by Carol Kennedy (Author)

  • Used

    Paperback 2002

    $8.77
Synopsis

This text investigates where business will take its next big idea from, whether from new kinds of gurus, research institutions studying the lessons of natural science, practical industrialists working out problems on the factory floor, or the best brains of Silicon Valley.

$8.77

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Quantity

1 in stock

More Information

Format: Paperback
 Pages: 266
 Publisher: Century
Published: 04 Jul 2002
ISBN 10: 0712684492
ISBN 13: 9780712684491
Book Overview: Big ideas for business in the 21st century

Media Reviews
Carol Kennedy's The Next Big Idea should be on the desk of every consultant. -- Accountancy Age
Written with a freshness and sparkle that belie a considerable amount of research, and provides new insights on almost every page. -- Innovation Magazine
Author Bio
Carol Kennedy, former executive editor of Director, and voted Business Writer of the Year (1990) is a well-known writer on management, business and social history.