Customers.Com: Create a Profitable Business Strategy for the Internet (Century business)

by Patricia Seybold (Author)

• Used

  Hardcover
  1998

  $4.23

  CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based on solid, proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.