by Sumantra Ghoshal (Author)
A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals, and the process described by Christopher Bartlett and Sumantra Ghoshal, provides valuable lessons on how to develop the organizational structures, administrative processes, and management perspective necessary to success.
Format: Paperback
Pages: 416
Edition: 2nd Revised edition
Publisher: Random House Business Books
Published: 03 Dec 1998
ISBN 10: 0712680306
ISBN 13: 9780712680301
Book Overview: A fully revised and updated edition of a management classic - the definitive guide to managing companies in the global marketplace.
FREE UK DELIVERY 
Global shipping from £2.99
FREE UK DELIVERY
30 Day Refund Guarantee
