by RuthSunderland (Author)
This one-stop handbook covers everything you need to know: starting out; making your business special; people; enterprise for beginners; marketing; cash management; finance; innovation; export know-how; risks and rewards; avoiding the pitfalls and moving on.Packed with case studies from an enormous variety of businesses, this book draws extensively on the stories of successful entrepreneurs from Financial Mail's unique Enterprise Awards programme, It also covers the issues that everyone with their own business should and must consider, from how to get paid promptly (and what to do if not) to advertising, personnel, the business implications of the euro and how to get investment for future growth.
Format: Paperback
Pages: 320
Edition: First Edition
Publisher: Random House Business
Published: 02 Aug 2001
ISBN 10: 0712680039
ISBN 13: 9780712680035
Book Overview: A supremely practical and knowledgable guide to growing a business from the idea stage into a profitable fast growth dynamo