Built To Last - 2nd Edition (Century Business)

Built To Last - 2nd Edition (Century Business)

by James Collins (Author), Jerry Porras (Author)

Synopsis

Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.

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More Information

Format: Paperback
Pages: 352
Edition: 2
Publisher: Random House Business
Published: 19 Mar 1998

ISBN 10: 0712679618
ISBN 13: 9780712679619