
by Mark H . Mc Cormack (Author)
The author, Mark McCormack, founder of the sports marketing industry, here reveals the secrets of his negotiating skills. The book starts with basic moves and proceeds to more advanced techniques. It includes sections and chapters on the qualities of a good negotiator, the features of a "win-win" situation, what you can learn from negotiating with your spouse, and how negotiating styles differ. The book finishes with a chapter in "test" form, so that readers can assess their own progress. Mark McCormack is also the author of "What They Don't Teach You at Harvard Business School" and "MacCormack on Selling".
                        Format:  Hardcover
                         Pages: 192
                        Edition: 1st Edition
                        
                        
                        Publisher: Century 
 Published: 15 Jun 1995
                        
                        
                        
                        
                        
                        ISBN 10:  0712675876
 ISBN 13: 9780712675871