The Customer Revolution

The Customer Revolution

by N/A

Synopsis

The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies around the world (including Tesco and Hewlett Packard) The Customer Revolution shows you exactly how to win in your business.

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More Information

Format: Paperback
Pages: 416
Edition: New ed
Publisher: Random House Business
Published: 04 Apr 2002

ISBN 10: 071266985X
ISBN 13: 9780712669856
Book Overview: What should companies be doing now to keep themselves in the forefront?

Media Reviews
'As with her previous book, Customers.com, The Customer Revolution should be required reading for managers at any company - old or new - who are assessing the real impact of the Internet on their businesses. Highly recommended.' Amazon.com business editor review
Author Bio
Patricia B. Seybold is the founder and CEO of the Patricia Seybold Group, a worldwide strategy and technology consulting firm based in Boston, Massachusetts which specializes in helping companies with their strategy, best practices and technology architecture decisions. She is also author of the bestselling Customers.com (Random House Business Books, 1998) which has sold over 225,000 copies world-wide since publication.