by Willcocks/Sauer (Author)
This handbook sets out how to understand Internet business strategy, marketing and new ways of organizing - in addition to giving the practical processes of change that e-business must carry out to to be effective.
Format: Paperback
Pages: 288
Publisher: Century
Published: 02 Nov 2000
ISBN 10: 0712669833
ISBN 13: 9780712669832
Book Overview: Sets out how to understand internet business strategy, marketing and new ways of organising - in addition to giving the practical processes of change that e-business must carry out to be effective.
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