by James Collins (Author), Jerry Porras (Author)
Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.
Format: Paperback
Pages: 384
Edition: 3
Publisher: Random House Business
Published: 07 Sep 2000
ISBN 10: 071266968X
ISBN 13: 9780712669689